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Reward Points

Overview

ProductCart’s Reward Points module allows merchants to promote customer loyalty and increase sales by rewarding customers for purchases and for referring other customers. The system allows store administrators to implement a marketing program that mimics the airline industry’s popular ‘miles’ program. Customers earn points while making purchases or referring other customers, then redeem points for discounts and free merchandise.

Some of Reward Points’ unique features:

  • Points, miles, golden nuggets… The merchant has full control on how the rewards program is implemented, starting with its name. Through an intuitive interface fully integrated with ProductCart’s point and click Control Panel, the store administrator can assign a name to the program, which will be reflected anywhere across the on-line store.
  • Earning Points. The merchant can easily assign points to products. The store automatically displays how many points each product will earn a customer, and shows a summary of total points for the order before and after the order is submitted. Customers can log into their account and view a summary of earned and used points at any given time.
  • Redeeming Points. The merchant sets a conversion rate between points and dollars. A 20% conversion rate would mean that customers can redeem 100 earned points by deducting $20 from their next purchase on the store.
  • Promoting Word of Mouth. Merchants can also allow existing customers to earn points when they refer other customers that make a purchase on the store. The amount of points earned on a referral can be a fixed amount or based on the new customer’s order value.

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